Weekly shelf truth, at a fraction of incumbent cost.
Three plain tiers — no procurement gymnastics, no six-figure floor. You see the price, what's in it, and roughly what the incumbents charge for less cadence and less heartland coverage.
Pilot
First proof point — DTC brands graduating into retail
Month-to-month · 4-week minimum
3 SKUs × 3 retailers · weekly cadence
- Weekly evidence pack (PDF + photos + facings)
- Planogram diff scoring at facings level
- Branded retailer evidence pack for buyer reviews
- Email + WhatsApp support · SG hours
Trade
Mid-market brand owners and trade-marketing agencies
12-month minimum
5 SKUs × 4 retailers · weekly cadence
- Everything in Pilot, plus —
- Real-time OOS alerts (Slack / Email / webhook)
- Promo OCR + decoded schemes (member · MAP · bundle)
- Planogram diff: facings + sequence + eye-level
- Quarterly senior-analyst category review · CSV export
Enterprise
FMCG MNC trade-marketing teams
12-month minimum
15 SKUs × 6 retailers · weekly cadence
- Everything in Trade, plus —
- Competitor adjacency + shelf-talker placement scoring
- Custom API + BI integration (Looker / Power BI / Tableau)
- Dedicated CSM + monthly category review
- SEA expansion roadmap · print-ready quarterly evidence pack
SG SMEs may qualify for government productivity co-funding on annual commitments — ask us during your demo.
Estimated cost of the alternatives.
Shelf-intelligence vendors quote privately, so these bands are estimated — triangulated from public review-site data, vendor press, and Singapore FMCG agency interviews. Treat them as directional. The point isn't the exact figure; it's the order of magnitude.
Image-recognition incumbent
MNC enterprise · camera CapExGlobal panel incumbent
Syndicated retail measurementOn-demand audit vendor
Per-project store auditsDIY rep apps
Self-reported field SaaSElitezShelf
Pilot · Trade · EnterpriseMore cadence. More heartland. More evidence per dollar.
The same capability matrix our analysts use — with vendor names generalised. The structural edge is the capture model: we ride a merchandiser rotation that already exists, so weekly coverage costs us almost nothing at the margin.
| Capability | ElitezShelf | Image-recognition incumbent | On-demand audit vendor | Global panel incumbent | DIY rep apps |
|---|---|---|---|---|---|
| Audit cadence | Weekly, passive on routed visits | Real-time only where cameras are installed | On-demand, per project | Monthly panel | Self-reported by reps |
| Heartland depth in Singapore | ~62% organised retail covered weekly | Limited fixed-camera footprint | Per-project scope | National panel — broad but shallow | Wherever reps remember |
| Evidence in the report | Timestamped photos + facings + dates per store | Camera feed at installed sites | Audit photos at visit | Index numbers — no shelf photos | Whatever the rep uploads |
| Price tag OCR + promo decoding | Yes — local SG retailer tag formats | Yes | Yes | Indirect, via panel | Manual |
| Planogram compliance scoring | Yes — facings · sequence · eye-level | Yes | Yes | No | Subjective |
| Capture model | Existing routed merchandisers — zero new headcount | Fixed cameras / CapEx + contracted auditors | Contracted auditors | Sample panel | Client salesforce |
| Time to first dashboard | ~4 weeks | 8–16 weeks | 4–8 weeks | Quarterly | Immediate but unreliable |
| Indicative cost | Low-to-mid 5-figure SGD / yr | 6-figure SGD / yr | 5–6-figure SGD / yr | 6-figure SGD / yr | Free (and worth it) |
What these numbers are, and aren't.
competitor figures · estimated
Incumbent contract pricing is held under NDA. Bands reflect public review-site data and interviews with Singapore FMCG agencies — directional within roughly ±25%.
our pricing · list
Tier prices above are list. Multi-tier SKU counts, additional retailers, and SEA expansion are quoted per engagement. Overage on Enterprise is metered per SKU·retailer.
we complement · not replace
We don't pretend to replace a global purchase-side panel. We add the weekly shelf-side truth they can't reach — many clients run us alongside their existing panel.
Run the math against your category.
We'll model your shelf-coverage cost against the tier that fits in a 15-minute walkthrough — and tell you honestly whether a Pilot is the right place to start.