The network that already walks your shelves.
Elitez Private Limited is a Singapore-headquartered retail-services group whose field teams are in modern-trade stores every week. ElitezShelf is the venture that points that network at the question every CMO has been asking for a decade — what is actually on the shelf, right now, in every store that matters.
Founder note
“We already had the network. We just needed the cameras.”
I have spent twenty years in regional retail services. Elitez ships people to retail floors — promoters, merchandisers, retail associates — for fifty of the largest FMCG brands across Asia. Every week our people walk the same aisles, scan the same shelves, fix the same planograms.
Until this year, none of that was data. It was activity. The trade-marketing manager in Tokyo or Shanghai or London was paying for monthly panels, or for camera-CapEx deployments that never reached half the heartland stores that matter.
ElitezShelf is the simplest possible answer to that gap. A body-cam. Four minutes of upload per visit. An AI pipeline that decodes what the camera saw. And a dashboard that is populated weekly with the answer. No new headcount. No new contract. No new behaviour for the merchandiser.
— Derrick Teo, Founder, ElitezShelf
Elitez Private Limited
- HQ · Singapore (since 2010)
- UEN · 201010223H
- Field teams · in modern-trade stores weekly
- Active markets · across key Southeast Asian countries
- Top FMCG MNCs served · 50
Accreditations
MOM Human Capital Partner · ISO 9001:2015 · ISO 27001 · Cyber Essentials Mark (CSA) · BizSafe. Retail data handled under Singapore PDPA with country-locked residency.
Three retail-execution arms. One field network.
ElitezShelf is not a startup bolting a camera onto a cold network. It runs on top of three established Elitez arms that are already inside modern-trade stores every week.
Elitez Merchandising
In-store FMCG execution
Singapore's FMCG in-store execution arm — merchandisers deployed and managed across supermarkets, pharmacies and modern trade. Structured routing, supervisor coverage and live KPI visibility for brand headquarters.
- Merchandisers deployed island-wide
- Dedicated, shared, trade-marketing & audit service lines
- Proprietary field-force platform: app · back-office · BI
Elitez FMCG
Promoter network & activation
The promoter network and on-ground activation arm — recruiting, training and deploying brand promoters for in-aisle sampling, point-of-sale support and retail activations across modern trade and specialty channels.
- Promoter network for sampling & activation
- Supermarkets, pharmacies, convenience & specialty
- Integrated with roadshow & brand-activation execution
Elitez Events
Experiential & corporate events
The experiential arm — designing and executing corporate experiences end-to-end, from large-scale gala dinners and brand activations to team-building retreats. Concept, venue, staging, talent and logistics owned in-house.
- 100+ events delivered · 35+ recurring clients
- Dinner & dance · activations · exhibitions · family days
- Scales from 30-person retreats to 1,500-attendee productions
Presence across all key Southeast Asian countries.
Singapore is our home market and primary coverage base. Beyond it, Elitez maintains an active presence across the key Southeast Asian retail markets — the network ElitezShelf expands into as clients grow regionally.
Singapore
SGHeadquarters · island-wide coverage
Malaysia
MYActive presence · KL + JB
Indonesia
IDActive presence · Jakarta + key cities
Vietnam
VNActive presence
Philippines
PHActive presence
Thailand
THActive presence
Hiring promoters and merchandisers across SEA.
ElitezShelf grows when the underlying network grows. If you're a field associate looking for retail or FMCG work, we're hiring. If you're an FMCG brand looking for shelf intelligence, we're listening.